Today we are going to be talking about how to make an extra special connection; how to communicate more effectively; that’s whether you’re selling, or leading, or presenting, or just in your life.
As you can see, today I am on the beach in Spain. It is not bikini or trunks weather but it is pretty nice for this time of the year, certainly compared to the UK.
I have been having a think about a conference that I was speaking at a couple of weeks ago and there were some pretty good speakers there so I decided that I would watch them deliver their keynotes and there was a marketing speaker on two speakers before me – I have read one of his books and I really enjoyed it so I was looking forward to watching the speech and see what he talks about.
It was pretty good. There were plenty of bells and whistles and I certainly made some good notes but as I looked around the audience there was something missing. Initially, I could not work out what it was and then I realised that there was no real connection.
There was some great material but no real connection. The speaker needed to learn how to communicate more effectively for today’s audiences. In these days of Facebook and LinkedIn and social media and Youtube, people want connection. They want it now more than ever. They want to connect with the real you and I realised that there was no soul in this talk, there was nothing in there about him, it was all fantastic tales of success but nothing real.
I constantly strive to share with people something about me. I constantly strive to give them the imperfections as well as the good bits. I constantly strive to share with them things like where I am and what I am doing and people really appreciate that.
People want to know who the authentic you is, they want to know what you are like when the cameras go off, they want to know what you are like when you are not at work, they want to know what you are really like…
Because that is the person that people do business with, that is the person that people follow into battle, that is the person that people want a relationship with…
So, if you want to apply strategies for how to communicate more effectively, in any arena, you need to be authentic; be as authentic as you can.
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And if you have a conference – of salespeople, leaders or high performing teams – and you want to ensure that they leave talking about the event, motivated and inspired, and with actionable strategies that they can use in their work and their lives to be more successful, then give me a call on UK 0845 838 5958 to have a chat and see how I can help.