Content Marketing, Lead Generation & Spam

February 24, 2011 By 3 Comments
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Since I opened up my Sales Psychology & Performance group on LinkedIn as an "open" group I have been inundated with "spam". Much of this has been from some pretty reputable sources and from people who ought to know better. Infact, this has happened so much that I decided that clearly many so called "experts" do not know any better so I posted my thoughts to my group. I think that these notes are pretty interesting for anyone looking to use content marketing to demonstrate their expertise as part of an online lead generation strategy and … [Read more...]

Filed Under: Gavin's rants, Prospecting & cold calling, Sales training Tagged With: , , , , , ,

How Much Value Do You Add For Your Clients?

February 1, 2011 By 1 Comment
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So that’s it, the end of January 2011 and the “shock” news that the economy has shrunk... again. Does it bother you? Has it impacted you? Do you think it will? I cannot answer those questions for you but what I can say is that how you approach these interesting times will have a massive impact on the results that you get in your sales and your business... At GavinIngham.com we have seen changes in the economy, in how clients are spending and on what they are investing in the same as everyone else but we have listened to our clients and … [Read more...]

Filed Under: Motivation & mindset, Prospecting & cold calling, Sales training Tagged With: , , ,