The Sales Apprentice 2010: Sales Training Tips From The Hit TV Show, Week 3

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Well, I don’t know about you but I thought that tonight’s Sales Apprentice was probably one of the most clueless performances from all concerned that we have ever had the pleasure of seeing. Sure, there were some okay “sales” performances but I don’t really call smiling and offering muffins in the street, sales. If it is, then we really need to be concerned for the economic future of the UK. Anyway, cheery bagel -banter aside, this week’s performances were hopeless. But before we get going here are the sales training tips for … [Read more...]

The Sales Apprentice 2010: Sales Training Tips From The Hit TV Show, Week 2

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“From across the country, 16 of Britain’s brightest business prospects have come to London,” Err, ahem! And with these words, the second week of The Sales Apprentice kicked off. With bad feelings ruling on the boys’ team last week, this week it was the girls’ turn to make the boys look harmonious but they didn’t do it without a helping hand... Stella was moved over to work with them in the absence of Dan (fired) and Raleigh (retired for personal reasons) and promptly took charge. Her strong but fluid style proved to be the … [Read more...]

The Sales Apprentice 2010: Sales Training Tips From The Hit TV Show, Week 1

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“Even bigger egos,” promised the Beeb even before the start of this year’s Apprentice, the programme that many business people love to hate. The Apprentice must be the only TV show that motivates fully, grown business people to crouch behind the sofa and peer through their eyes like they were still 10 and watching the scariest episode of Dr. Who. Welcome back to The Sales Apprentice, my personal take on The Apprentice TV show where we take a light hearted look at the show with some serious sales training and business growth tips that … [Read more...]

The Sales Apprentice 2009: Sales Training Tips From The Hit TV Show, Week 11, The Interviews

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So I guess the biggest question tonight was which, if any, of the interviewers would you want to be interviewed by? Indeed, if their behaviour tonight was representative of their general leadership styles in the workplace which of them would you actually want to work for? But, real or not, representative of their day-to-day style or not, this was prime time TV and they had to make a spectacle of it. What’s more, of course, the whole premise of interviewing at the end of the hiring process is ludicrous; many of the issues that are … [Read more...]

The Sales Apprentice 2009: Sales Training Tips From The Hit TV Show, Part IX

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Week 9 and this week the apprentices had to select and sell two baby products per team at the Baby Show in Earls Court. The team who sold the most would win and on the losing team, someone would get the sack. Leading Ben, Debra and Yasmina (Empire) this week was James. Leading Howard and Kate (Ignite) was Lorraine. I’m really not sure who I wanted to lose this week or who I’d like to sack first. Lorraine is singularly annoying, Debra is contrary and aggressive, Ben is puffed up and ego-tastic, James is Tim-Nice-But-Dim... Howard, Kate … [Read more...]

The Sales Apprentice 2009: Sales Training Tips From The Hit TV Show, Part VIII

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Week 8 and an interesting task rebranding Margate from being “a little tired” to being “a cool place to go”. Not many sales training tips this week but an interesting night and a few good tips. Leading the two teams this week were Debra and Yasmina. Yasmina declared that she was suggesting herself for this task as it required a “multitude of skills” and that she had them. Nothing if not humble. The two teams quickly started coming up with ideas for the rebranding. Debra, Mona, Howard and James decided that they would try and … [Read more...]

The Sales Apprentice 2009: Sales Training Tips From The Hit TV Show, Part VII

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Week 7 and 8 apprentices remained to compete in this week’s task of choosing two products from a selection of 12 and then selling them to dealers in Manchester and Liverpool over a two day period. The winning team, as usual, would be the team which made the most sales. Sir Alan was quick to say that tonight’s task was all about sales and that everybody had to sell and that no-one would escape. So, at last, a sales task to get our teeth into and one which they would be held personally accountable for. What sales training lessons would we … [Read more...]

The Sales Apprentice 2009: Sales Training Tips From The Hit TV Show, Part VI

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So, here we are at week 6 and this week was all about selling... or was it? The task, to sell two identical lots of 10 new and used items for the best possible prices. The team who made the most profit would win. Sales training and business tip: Profit is not the same as sales revenues. When consulting, I often come across salespeople, sales managers and companies fixated on sales. “Sell! Sell! Sell!” they shout and run out there selling anything that they can at any price. In 2009 many companies have slashed prices to make sales. It … [Read more...]

The Sales Apprentice 2009: Sales Training Tips From The Hit TV Show, Part V

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This week on the Sales Apprentice the task was for our two intrepid teams to come up with a brand identity for a new product – Sir Alan’s new breakfast cereal concoction. He wanted them to name it, create a brand, think up an identity and produce an advertisement to pitch it to an agency. The team with the best campaign would be the winner. Leading Ignite this week was marketing consultant Kimberly and leading Empire was licensing development manager Kate. From the start of the task the two teams could not have been more different - … [Read more...]

The Sales Apprentice 2009: Sales Training Tips From The Hit TV Show, Part IV

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Tonight’s task on the sales apprentice was to produce two original and natural body care products and then sell them to the public. The team leaders were selected personally by Sir Alan and were Noorul and Paula... let the battle of the ex public sector employees commence. Paula’s Empire team quickly decided that they were going to produce a shower gel and a soap using seaweed as their natural ingredient. Given the importance of profit margins in this task, this was a smart move and made it a shame that the later mess-ups elsewhere on … [Read more...]