This week on the Sales Apprentice the task was for our two intrepid teams to come up with a brand identity for a new product – Sir Alan’s new breakfast cereal concoction. He wanted them to name it, create a brand, think up an identity and produce an advertisement to pitch it to an agency. The team with the best campaign would be the winner. Leading Ignite this week was marketing consultant Kimberly and leading Empire was licensing development manager Kate. From the start of the task the two teams could not have been more different - … [Read more...]