A lot of people over the last few weeks have been talking about “the best ways” to locate new customers and clients. A lot of people think that the strategies required have changed and that many of the old strategies don’t work anymore. Out with the old, in with the new? Not really. I agree that there are many "new ways" of reaching prospects and customers... I have a LinkedIn account and a LinkedIn group (Sales Psychology & Performance if you want to have a look). I have a Youtube channel, I Twitter, I have a sales training … [Read more...]
Has Selling Changed? Is It Time For Out With The Old & In With The New?
Filed Under: Ask Gavin, Gavin's rants, Marketing, Motivation & mindset, Motivational speaker, Prospecting & cold calling, Sales training Tagged With: cold calling, lead generation, Prospecting, Sales 2.0, sales questions, sales tips, sales training, social media
What Is It About Social Media That’s Confusing?
I'm pretty busy. If you read my motivational articles, attend my sales seminars or have booked me as a motivational speaker you probably get that. My guess is that you're busy too. You have a lot to do and probably not enough time to do it. You probably spend a significant amount of time juggling tasks and you may or may not have got your head around social media yet. Social media in business is like everything else... there are early adopters, there are followers and then there are laggers. Which are you? Whatever you think about it, … [Read more...]
Filed Under: Gavin's rants, Influence & communication, Prospecting & cold calling, Sales training Tagged With: lead generation, sales training, selling, social media
How Can I Use Technology To Build Credibility Remotely?
This great question was asked on my Sales Psychology & Performance LinkedIn group today. I wanted to copy the conversation over to my blog because it gets to the core of some of the challenges that salespeople, business owners and entrepreneurs face today. With all of these options and so many choices that can take up so much time, many ask me what they should be doing to generate credibility, sales leads and business when they are already crazy busy... Technology has made networking, creating a brand, demonstrating expertise, adding … [Read more...]
Filed Under: Ask Gavin, Gavin's rants, Marketing, Motivational speaker, Prospecting & cold calling, Sales training Tagged With: demonstrating credibility, developing expertise, lead generation, Sales 2.0, sales leads, sales tips, social media
Question: “In A World Of Social Media, Is There Any Room For Cold Calling?”
Short answer, “Yes, there is.” Longer version... Today I mentioned in a status update that I was helping some surveyors to build new business leads through cold calling sales training. I was asked the question, “Cold calling? In an era of social media and connection?” The answer for so many reasons is... “Yes.” A top-class, sales development, plan should assess and consider many routes to market. Sales development is about multiple routes to market. Recent economic times prove that what you do today may well not work … [Read more...]
Filed Under: Ask Gavin, Marketing, Prospecting & cold calling Tagged With: cold calling, lead generation, new business generation, Prospecting, social media
