Has Selling Changed? Is It Time For Out With The Old & In With The New?

July 14, 2011 By 1 Comment
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A lot of people over the last few weeks have been talking about “the best ways” to locate new customers and clients. A lot of people think that the strategies required have changed and that many of the old strategies don’t work anymore. Out with the old, in with the new? Not really. I agree that there are many "new ways" of reaching prospects and customers... I have a LinkedIn account and a LinkedIn group (Sales Psychology & Performance if you want to have a look). I have a Youtube channel, I Twitter, I have a sales training … [Read more...]

Filed Under: Ask Gavin, Gavin's rants, Marketing, Motivation & mindset, Motivational speaker, Prospecting & cold calling, Sales training Tagged With: , , , , , , ,

How Can I Use Technology To Build Credibility Remotely?

March 8, 2011 By Leave a Comment
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This great question was asked on my Sales Psychology & Performance LinkedIn group today. I wanted to copy the conversation over to my blog because it gets to the core of some of the challenges that salespeople, business owners and entrepreneurs face today. With all of these options and so many choices that can take up so much time, many ask me what they should be doing to generate credibility, sales leads and business when they are already crazy busy... Technology has made networking, creating a brand, demonstrating expertise, adding … [Read more...]

Filed Under: Ask Gavin, Gavin's rants, Marketing, Motivational speaker, Prospecting & cold calling, Sales training Tagged With: , , , , , ,

Content Marketing, Lead Generation & Spam

February 24, 2011 By 3 Comments
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Since I opened up my Sales Psychology & Performance group on LinkedIn as an "open" group I have been inundated with "spam". Much of this has been from some pretty reputable sources and from people who ought to know better. Infact, this has happened so much that I decided that clearly many so called "experts" do not know any better so I posted my thoughts to my group. I think that these notes are pretty interesting for anyone looking to use content marketing to demonstrate their expertise as part of an online lead generation strategy and … [Read more...]

Filed Under: Gavin's rants, Prospecting & cold calling, Sales training Tagged With: , , , , , ,