What makes a great sales effort? What blasts one company into the sales superstar league and leaves another bogged down in the quagmire of also-rans? What sales skills and sales strategies do you need to make sure that 2009 is a great year for you? Great questions all of them and the answers, though you may think otherwise, are often not complicated. Sales and business people consistently overestimate the difference between winning and losing, between sales success and sales failure, between doing the deal and not doing the deal. They assume … [Read more...]