How To Mess Up A Cold Call

A cold caller has been trying to get hold of me for a few days with the message, “I would like to invite you to an event?” We finally spoke today and he launched into a series of questions (which weren’t all bad) and then a reasonably well crafted and well presented pitch. This guy should be making a lot of sales but, whether he does or not, I bet that he does a lot of head banging on a daily basis and he could do a lot better... Why? Lack of research, planning and preparation. You might ask how I know he wasn’t prepared properly? … [Read more...]

The Sales Apprentice: Sales Training Tips From The Hit TV Show, Part VI

With the words that he was accepting no excuses about not speaking the language SAS set our intrepid Sales Apprentices the task - “take the best of British food products and sell them to the French”! Our teams were to buy their food and sell it from market stalls in an upmarket French town. With a quick balancing out of French speakers and the installation of Lohit and Paul as project managers they were off. There were plenty of sales training tips to choose from today! I have to say that I am beginning to wonder where the class … [Read more...]