I was the motivational speaker at a sales conference the other day and one of the Sales Directors came up to me to ask about the future of cold calling. He explained that he had a sales team of some 100+ salespeople and that they all had to set up their own appointments and that one of the primary ways of doing this was on the phone. He went on to describe what a nightmare this was and how it was seemingly getting harder every day. I won’t bore you with the whole conversation but I am sure just a few snatches of it will feel … [Read more...]
Does Cold Calling Work?
June 2, 2007 By 4 Comments
I was reading a business blog today and I came across a well written article asking about the success of cold calling in business today. I decided to post an answer and I thought that my readers might appreciate my thoughts on this matter... As someone who works with many different companies I have seen many examples of cold calling having phenomenal results. I have also seen it fail spectacularly! There seems to be a current trend to label all cold calling as pointless. This is a popular myth and one that I believe people are keen to … [Read more...]
