Since I opened up my Sales Psychology & Performance group on LinkedIn as an "open" group I have been inundated with "spam". Much of this has been from some pretty reputable sources and from people who ought to know better. Infact, this has happened so much that I decided that clearly many so called "experts" do not know any better so I posted my thoughts to my group. I think that these notes are pretty interesting for anyone looking to use content marketing to demonstrate their expertise as part of an online lead generation strategy and … [Read more...]
Content Marketing, Lead Generation & Spam
Filed Under: Gavin's rants, Prospecting & cold calling, Sales training Tagged With: content marketing, expert marketing, lead generation, linkedin, sales, Sales 2.0, value based selling
How To Use LinkedIn To Make More Sales
When I am running sales conferences and sales training sessions I often recommend that salespeople and business owners get themselves signed up to LinkedIn. Not surprisingly I get asked many questions about exactly what LinkedIn is and how people can use it to maintain their sales networks, network for new clients, improve their presence & positioning, and so on... I started to write an article on how to use LinkedIn to make more sales and build your business and then I remembered my friend Jan Wallen who has made getting the most out of … [Read more...]
Filed Under: Book reviews, Marketing, Prospecting & cold calling, Sales training Tagged With: linked in, linkedin, networking, Prospecting, social networking for business
