The Sales Apprentice 2009: Sales training tips from the hit TV show, part V

This week on the Sales Apprentice the task was for our two intrepid teams to come up with a brand identity for a new product – Sir Alan’s new breakfast cereal concoction. He wanted them to name it, create a brand, think up an identity and produce an advertisement to pitch it to an agency. The team with the best campaign would be the winner. Leading Ignite this week was marketing consultant Kimberly... [Read more]

Achieve Your Goals from ‘Motivate People’ by motivational speaker Gavin Ingham

One subject seems to have dominated my week this week and that’s goal setting and motivating using goals. As a sales expert and motivational speaker this is something that comes up quite often so I thought I would share with you one of the techniques from my book Motivate People which was published by Dorling Kindersley last year… Using imagery is an important and often forgotten part of... [Read more]