Sales Tales & Motivation From Readers

As I write this, I am sitting on the balcony overlooking Red Wharf Bay looking forward to a “week off”. I guess, like many of you, I never really take time off work, choosing instead to combine holidaying, recharging and various condensed business activities. One of the activities I am in the middle of completing is tidying up my email inboxes and I thought I would share with you just a few of the motivational, inspirational and thought-provoking emails and messages that I have been sent recently…

First up, I loved what this reader had to say about choice…

I totally agree about the theory on famine (Previous email where I quoted a source which said, “When famine strikes, some die, some make their existing supplies last longer, then die, some find new sources of food, and some find new ways to feed themselves. Which option are we taking?”). You either choose to lay down and die, stretch what you have then lay down and die OR, as you point out, you get off your “duff” and choose to live.  Which takes a greater strength and determination but it sure beats the alternative!!!!!!!!!!!!!!!

God gives us a free will for ANY situation in our lives but, he also gives us common sense and tools to do what we need to do to survive. As for me and my agents, we chose to be in sales so it is up to each individual to get out and sell to provide for their families. I have given them the knowledge of our products and the tools to use this knowledge, such as training tips, brochures, leads, etc. but they have to do the leg work.  We are so fortunate to live in a country where famine isn’t the issue, only economy and poverty!

And a note from one of my readers on how not to succeed…

I know you are interested in stories of salespeople shooting themselves in the foot…

I just answered a call from a guy representing a company called (name given), asking to speak to one of my colleagues in a very peremptory (GI: Great word!) tone, “John Smith please!!”.  Now I know for sure this colleague NEVER takes sales calls, but I thought I’d give it a go.  I called my colleague, who flatly refused to take the call, as expected.  I went back to the caller, and said I’m sorry, John is not available right now, can anyone else help you? (I still wasn’t entirely sure this was a sales call).

The caller said, “No, I’ll call John back”.  I thought it was my human duty to warn him that the call was unlikely to be any more successful next time, so I asked him what it was about.  He said, “I think that’s up to me to discuss with John, thank you very much” and hung up in my ear.  Needless to say, John has agreed never to speak to this guy if he happens to ring again, simply because he was so rude.  Why do people think this is the way to get business?  Maybe he thought I was the receptionist and could safely be insulted…

Agreed! Being rude is never a good plan of attack for salespeople! This next take is rather more useful, this time coming from a reader responding to my question, “What would you achieve if you knew you couldn’t fail?” It’s a little while ago but I loved the sentiment and kept it to share with you when the time seemed right…

Hi Gavin

I must admit to normally ’skimming’ over your mails, I will try to absorb the content a little more in the future as there is some good stuff in there.  I have just stuck the attached poster on our office wall…

I firmly believe what will initiate the recovery from recession in the UK is the attitude and the determination of small businesses.  They can respond quicker, be more focused, specialised and flexible.  They can grow rapidly -  if every member of the FSB took on 4 employees, nearly a million jobs would be created.

Thre is no point moaning about our predicament or blaming the banks and wallowing in the mire of self pity.  We do not have the option to hide under the duvet until the recession passes.  The answer for us is to put more effort in. More hours, more miles, more calls.  There is still business out there – we just have to work harder to win it.  It can get demoralising, but we have nowhere else to go. Your mail was very timely – hence the poster.

As with Travis Pastrana on his motorbike, failure for us is not an option. I am determined to succeed.

Some great tips there so I thought I’d finish off with some of my favourite motivational quotes from the movies…

“Where does the power come from to see the race to its end?  From within.”
~ ”Chariots of Fire (1981), Eric Liddell (Ian Charleson).

“You get what you settle for.”
~ Susan Sarandon as Louise Sawyer in Thelma and Louise.

“I can’t tell you any sure way to happiness. I only know that you’ve got to go out and find it for yourselves.”
~ Gene Lockhart as Dr. Seldon in Carousel.

As Woody Allen famously said, “80% of success is showing up.” An easy quote to remember but a simple quote to forget. What do you need to show up for to make this week a great week for you, your sales and your business?

Cold Calling Campaign… Does This Look Like Your Office?


The cold calling campaign at Sales Inc. was not going to well! I’ve seen plenty of sales offices that look like this as I am sure you have too. Perhaps you’re looking at one now and pulling your hair out! It’s amazing the excuses that salespeople can come up with when trying to avoid contacting new and (even) existing customers.

If you don’t want your sales office to look like this then why not speak to me about organizing an inspirational and motivational sales talk for your next sales conference, AGM or away day.

Should I Hire A Sales Coach?

I received this question the other day and I started to reply and then realized that the answer would be really useful for many of my readers…

I follow your regular updates with interest. I’m doing some work on goal setting at the moment both personally and for clients. One of the personal goals I’m toying with is the idea of hiring a personal sales mentor/coach.

I was interested to know if this was an area that you had an opinion on?

Do I have an opinion? I think all my readers will know that I must have. To try and help, I have broken the question down into several sub-questions…

Who should hire a sales coach?

  • Salespeople who want to increase their skills, their sales strategies and their sales approach.
  • Non-salespeople who want to ensure that their sales systems and processes are the most effective that they can be.
  • Sales managers and team leaders who need to recruit, manage and motivate sales teams, both small and large.
  • Sales leaders and business owners looking to develop powerful sales systems and productive sales teams.

When should I hire a sales coach?

Better question. Now, this is where I disagree with many people because many people would say, “All of the time!” Not surprisingly, most of them have coaching services to sell!

For many people, constant sales coaching loses it zing and may suffer from co-dependency issues. Personally, I think most if not all people involved with sales would benefit from having a coach or coaches at times but not all of the time. Maybe most of the time but certainly not all.

Coaching is great for salespeople looking to break through barriers, stretch for new sales goals, get unstuck orwho are taking on new projects. Here are some classic examples where a sales coach can help?

  • Setting new goals, life plans and strategic direction.
  • Setting out a sales and new client acquisition strategy.
  • Developing new sales skills and sales processes, practising sales techniques and approaches and trying out new methods.
  • Creating realistic systems and plans for achieving unrealistic goals.
  • Getting out of comfort zones and motivation traps and re-motivating and re-energizing salespeople not firing on all cylinders.

Who should hire a sales coach?

  • Salespeople and non-salespeople taking on new challenges where support or experience is limited.
  • Team leaders, sales managers and sales leaders facing promotions, new responsibilities and new challenges.
  • Anyone wanting to achieve quantum leaps in their sales results…. fast!

When should I not hire a sales coach?

  • When you don’t want one.
  • When you are looking for someone to sympathise with your “plight”.
  • When you don’t believe in them.
  • When you want them to do the work for you.
  • When it’s forced upon you.
  • When you don’t want to hear the truth (although this is, of course, just when you do need one!)

What are my alternatives to using a sales coach?

Sometimes there aren’t any but sometimes there are many options available and all of them may well be right at one stage or another of your sales career. Here are just a few alternatives…

  • Self-learn from your own experiences.
  • Read a book, listen to an audio, watch a DVD, join a sales progamme.
  • Set up a Sales Champions group.
  • Buddy up with a friend.
  • Attend a seminar or a training course.

How do I choose my sales coach?

  • Do some research, join some newsletters and watch some videos from sales coaches.
  • Get referrals and advice from friends and colleagues who have used a sales coach.
  • Ask some sales coaches some questions and facilitate a few conversations.
  • Find someone you can trust and who has credibility and the credentials to help you.
  • Make sure that they challenge you… this is not about blowing hot air up your rear end.
  • Choose someone who inspires you.
  • And feel free to use different coaches for specialist situations. This is not a one-size-fits-all scenario.

Will you be my sales coach Gavin?

Great question. I don’t know yet.

For many years, I have wrestled with the constant challenge of not having enough time to do everything that needs to be done. I only have limited time and only a small amount of that is allocated to very (very) committed clients who want to achieve extraordinary results in their sales and in their lives. If you have a desire to be average or, worse still, mediocre I’m not interested.

If you want want to consider coaching with me, spend some time reading the blogs and watch some of the free videos. Better still, read a few of my books, listen to an audio, watch a DVD or attend a seminar. If that juices you up and you’re up for making a quantum leap in your sales or taking your sales teams to the next level then use the contact form to tell me why you think I should work with you and we’ll take it from there…

When Your Prospect Or Customer Says, ‘No!’, What Do You Hear?

Here’s another question that came up recently. “When your prospect or customer says, “No!”, what do you hear? How do you react? Rejected or challenged? What advice would you give to somebody just starting out?”

As a sales motivational speaker I see the negative consequences of sales and business people dealing with this badly every day so here is my advice…

It’s not what is said, it is your interpretation that does the damage. How many people every year die of snake bites? The answer is none. People die of the poison, not the bites. Salespeople are not undone by “No” but by how they interpret that “No.”

If someone says to you, “We have an existing supplier”… what do you hear and what do you think?

Do you hear, like most salespeople, “We have an existing supplier so we’re not interested. Go away!”? And then think, “This job is rubbish, no-one ever has a need for our services.”

Or do you hear, like sales superstars, “We have an existing supplier which means that we’re in the market place and already see value in what you do”? And then think, “All I have to do now is find a way to demonstrate how we can provide a better service.”

One of the keys to being a top salesperson is getting, keeping and cultivating a positive, sales mindset. This can be done by reading good sales books, listening to sales audios, attending sales seminars, mixing with sales winners, employing a sales coach, learning from sales experts, focusing on what’s good about any event….

To someone starting out, avoid negative mood-hoovers,whingers and whiners, associate with sales winners, make sure you get plenty of the good stuff. Protect your positive mindset like it is a pot of gold…

Because it is!

Football, Fantasy & Sales Success

Over the last couple of weeks I have been enjoying watching sports on the TV – most notably the football and the start of Wimbledon. After watching England play half-heartedly against the highly motivated US team and then appallingly against Algeria, they showed some flashes of inspiration against the Slovenians but then sat back in the last 10-15 minutes and were lucky to hold onto their win. One of the commentators said that he would forgive them that and I commented to a friend at the time that the Germans wouldn’t have.

Today, against Germany, we saw an English team bereft of team-spirit, energy, commitment or passion. OK, so they got robbed of a goal at 2-1 down but they didn’t deserve to be in the match based on how they had played and now they’re not. On several occasions, when they lost the ball deep in the Germans half, the English defence were so slow to react and so slow to get back, my Mum would have got there faster. I am sure many people will put up many “excuses” for the result and many others will blame anything, everyone and Capello but at the end of the day the least you would expect is players representing their country to chase the ball down in defence as fast as they can even if they had no chance of getting there. It is was the World Cup after all.

On the BBC commentary they mentioned our “world-class” players and that they wouldn’t swop more than a couple for members of the German team. Well, I would, I’d swop the lot, that way we’d be in the running still. And as for “world-class”…

It doesn’t matter how much talent you have, if you cannot make it work on the night, if you cannot get the result, then it’s irrelevant.

By contrast, look at the tennis match between Mahut and Isner. Two tennis players battling on for 183 games over the course of 11 hours and five minutes. The final set alone accounted for eight hours and 11 minutes of that time – 98 minutes more than the previous longest match on record. Now that’s commitment. Two men who wanted to win. Two men determined to succeed. Two men not prepared to give in.

Or what about Federer’s first round match where the defending champion was forced to mount a courageous comeback against Colombia’s Alejandro Falla? Having faced numerous match points in the third set he eventually won 5-7, 4-6, 7-6 (1), 6-4, 6-0. Federer could have slinked off into the night. He could have packed his kit bag and lost three sets to love. He could have claimed “illness” or some imaginary injury after such a bad showing but he hung in there, kept fighting, got a break and eventually came out on top. Likewise, Isner and Mahut, for three days running, went out on court and slogged it out. Giving anything less than 100% was not an option.

I’m not going to try and second-guess the mindsets of the English football team. Nor am I going to try and imagine what was going on in the heads of Mahut, Isner or Federer. I am going to quite simply ask you a question…

What do you want and how much do you want it? What are you prepared to put in to get it? How passionate are you about ensuring that your dreams become reality?

Bert Was Waiting For Motivation To Strike

Bert was waiting for motivation to strike

We all know a Bert. We’ve all met a Bert. And we’ve all worked alongside a Bert. Maybe, secretly, you think someone you work with is a Bert. Maybe they think you are!

Bert is just a normal guy, with normal friends and normal colleagues and he faces the same normal challenges that we all do, every day. If Bert’s antics and adventures amuse, inspire, educate, strike a chord or just make you laugh then Bert will be happy.

But… most of all… Bert wants to be famous! So, if you think he should be, then forward him to your friends, colleagues and clients. And, if you have any great ideas for what you think Bert should do next, let us know…

He might just do it!

Sales, Not Rocket Science!

I’m in Spain this week working on a couple of new sales books and doing a motivational sales talk at a gig in Alicante at the end of the week. As I have a place out here, I thought it made sense to mix some business with some nicer weather and some writing and as usual, I have been nothing but impressed by the work ethic of some of the street salespeople selling bags, sunglasses and trinkets. Annoying as they may be when you are eating your paella or strolling and eating your helados these teams know quite a lot about sales…

Their (very simple but effective) strategy seems to be…

  1. Find common ground with their prospect, “Hello, you English? Nice country.”
  2. Build some rapport, “Nice holiday? Lovely weather.”
  3. Understand the prospect, “What designers do you like?”
  4. Give advice, “This one look nice on you? Stylish.”
  5. Be persistent, “What about this one? Looks nice too.”
  6. Be positive, smile and be upbeat.
  7. Work hard, stay focused, keep going.
  8. Ask for the deal, “Cheap price, 30 Euros. You buy?”

Not rocket science I know but not bad advice for anyone wanting to get into sales or wanting to break out from a sales slump either!

The Business Supremacy Summit, 2010 With Doug Richard…

“Dedicated to the Exponential Growth & Success of SME’s – Spend a day Immersed in Leading Edge Growth Strategies with World Leading Entrepreneurs!!!”

Thursday 1st July – Madejski Stadium, Reading, Berkshire

Hey readers, I thought that you might be interested in this event that I am speaking at. If you read on to the end you will see how to book and please note that there is a code that will get you a discount as you have been referred by me so make sure that you use this…

From BBC’s Dragon’s Den, see Doug Richard live on stage! Sharing “The Mistakes Behind The Scenes: How to succeed when you don’t know what you’re doing!”  Making a business go from “Potential to Exponential” Don’t Miss it! See Sahar Hashemi – Co-founder of Coffee Republic Live on Stage Sharing “Switched on” – How to keep the entrepreneurial spirit as you grow!

Joining Doug & Sahar on main stage are: Leading expert in Explosive Sales performance – Gavin Ingham & Reputation, Networking & Referrals Expert – Rob Brown. Gavin Ingham will be sharing his Sales Explosion Secrets Live on main stage and Rob Brown will be sharing his knowledge on “How to Build Your Reputation” – The secret of becoming a “Go To” choice in a crowded marketplace.

And that’s just for starters…

We are running exclusive hard hitting interactive workshops in the main hall all afternoon, all featuring the most current topics that leaders, business owners & entrepreneurs face when addressing & planning for business growth.

Come and spend an explosive, business changing day in the company of 100’s of other SME’s and immerse yourself in today’s most powerful business growth techniques & strategies with world leading enterpreneurs. Our experts will show you how to drive your sales and business forward, against all odds and thrive!

Covering all the essential elements for business success from Sales Explosion Secrets, Breakthrough Marketing Techniques, Motivational Leadership, Streamlining Strategies for rapid profit acceleration to “The Entrepreneurial Mindset” that will change your business life!

Quite simply this is a must attend event for anyone serious about increasing their sales & growing their business…

We look forward to welcoming you at the event.

Book now to secure your place and don’t forget to use my special discount code “GAVIN30″.

Win! Win! Win!

Book now and win the chance to dine with Sahar and Doug and our keynote speakers on the day (that’s me by the way… :-) ). Every ticket purchased will be entered in to a prize draw to win the chance to dine with our Special Guests on the day in the exclusive Glass Boardroom. The winner will be announced the week prior to the event!.

Off the main stage our delegates will be treated to 8 exclusive hard hitting interactive workshops in the main hall all afternoon, all featuring the most current topics, Leaders/Business Owners/Entrepreneurs face when addressing/planning for business growth.

Choose from…

  1. “Business Turnaround”. The complete “how-to” workshop.
  2. “How To Get An Extra 60 Minutes Out Of Your Already Hectic Day”. You can find another hour in your busy day and this workshop will transform the way you look at your time and what you do with it.
  3. “Secret Of Successful Networking”. The right strategy, the right events, the right execution, the right conversations, the right people, the right results.
  4. “Who’s Afraid of the Big Bad Jourmailst?” How to harness the power of the press to raise your business profile.

And then at 400pm you can choose from…

  1. “The Influential Presenter”. The insider secrets of presenting with power (this one’s with me so highly recommended!)
  2. “Cyberpsychology”. The answers to gaining huge profit increases using social median in “the right way”.
  3. “The Right Brand”. Show the world you mean business by using the simplest of marketing messages in the most powerful of ways.
  4. “The Flip Top Head Phenomenon.” Get inside the heads of your leadership teams and build a powerful business using psychometric profiling for serious results.

Book now to secure your place and don’t forget to use my special discount code “GAVIN30″.

Sales Psychology & Performance, LinkedIn Group

Check out my Sales Psychology & Performance, LinkedIn Group.  As an author and sales speaker I get asked questions every day. Many of these are face to face, up close and personal but, increasingly, many of them are “virtual”. After an inspirational sales seminar many people email me to say that they enjoyed it and then ask questions…

I welcome and enjoy these questions. After all, helping people to improve their sales results and build the businesses and the lives that they desire is one of the primary reasons that I became a speaker in the first place. Interestingly, most of these questions come via email and are never posted on the blog. Despite my best efforts this has remained the case for several years now. After conversations with my clients about this I have concluded that clients are “used” to asking questions via email and are comfortable with this medium. Whilst I do my best to answer all of them, it can get quite time consuming and also a little repetitive with me constantly “reinventing” the wheel.

Most of my clients however do use and are members of LinkedIn. LinkedIn, on the off chance that it has somehow passed you by, or on the off chance that you are still trying to ignore it and pretend that it could not add value for you is, in my opinion, the business social network of the moment. The reason for this is that anyone can join LinkedIn and you can get as involved as you like or you can be as passive as you like but you will not get spammed by idiots or have goats or pies thrown at you like you might on Facebook (*more on my plans for Facebook another day!).

So to let everyone have their say, communicate amongst themselves, get access to my blogs and videos and ask questions I have started a LinkedIn group, Sales Psychology & Performance. If you are wondering if the group is for you, then here is my description of the group…

For sales professionals, sales leaders & professionals who want to maximize sales.  This group is dedicated to people who want to share sales superstar strategies & approaches that win more sales. Join the discussions, read the blogs or share your favourite strategies.

So in short, YES, if you are reading this blog or are a member of my GavinIngham.com newsletter this group is for you.

To join, you need a LinkedIn account and you may as well link up with me whilst you are there. I see this group as a good way of keeping your sales edge sharp, sharing best practice and keeping up with the Sales Joneses! The group has grown to 450+ members in under two weeks and that is just from mentioning it on LinkedIn. This is the first time I have mentioned it to my readership. If you are wavering here is an idea of the kind of conversations going on currently…

Question from me…

What’s your most effective strategy for getting motivated?

Every sales professional has faced challenges and, at some point, every sales person has found themselves in a less than perfect state of mind. What separates sales superstars from more mediocre performers is their ability to bounce back and get straight back into the game.

What is your most effective strategy for getting yourself motivated, in the right state of mind and at the top of your game?

This currently has 24 fabulous answers. Here is one of them from Angela…

Something that resonated with me was a session by Hunphrey Walters (amazing man – look him up). He talks about a winning team mentality, but it works for the individual too. Here are a few points…

i) Set and celebrate mini victories. This took me back to taking exams and having a sweet whenever I finished a section. I still do it now, it’s just that the ’sweets’ have gotten a little bigger! So don’t wait for the end goal, make sure there are many along the way.

ii) Never leave the game early. There are a few premiership football teams that could have learnt from this one this year! It’s the same as motivating yourself to pick up the phone again when selling. Apparently it’ll take 6 contacts with a new client to gain business, on average. Most people give up on the 3rd or 4th. This knowledge helps in the sense that you can tell yourself that each call it a step closer to the 6th one.

iii) Pride in the badge. Paul Burton was right in that it really helps if you love what you do, but also if you love the company you’re doing it for. Wanting to do a good job for others is a motivator in itself.

There are 5 others, so look him up. His book is a great read too. ‘Global Challenge’ by Humphrey Walters.

Enjoy, Angela
Angela Cripps, Lander Associates

And another from Sean…

Great question!

I am not sure my method will work for everyone, but it seems to work for me.

I use the same method in the gym in the morning and the same method during the day. Quite simply I break down my day into easily achievable targets, whether it be run for the next 5 minutes at x speed, or call 10 prospective clients. Whilst carrying out this challenge, I am already thinking about what my next target will be and so my work or work out moves smoothly from one challenge to the next.

I will often summarise milestones or tasks that I need to reach or carry out during the day. This gives me a rough idea of the path my day will take.

Hopefully, not always the case, by the end of the day I have reached all of my targets and had a solid productive day.
Sean Burling, V-HR

Pretty good answers I am sure you will agree… so check out Sales Psychology & Performance and link with me on LinkedIn whilst you’re at it. Take the opportunity to sharpen your sales skills, boost your sales attitudes and get the sales edge…

Finding Your Personal Motivation, Part III

The final part of my quick video on Finding Your Personal Motivation. Thanks for your kind comments and thoughts on this one. We’ll be launching the all new GavinIngham.com sales training, personal and business success website in the next few weeks and we will be releasing a lot more videos. This will be one of the last in this more formal format as we’ll be over to a new, exciting format that will allow us to get you sales training and personal success tips more frequently and more often.