What Would You Achieve If You Knew You Couldn’t Fail?

I was meeting with a good friend of mine, Andy Smith (NLP and EI trainer), the other day and, over a tasty Chinese buffet lunch, we were talking about “things that truly make a difference”. Interestingly, and despite all of the training courses that we had both been on, we were in total agreement that you could track back the things that had truly made a difference for us to a handful of techniques and strategies. Perhaps more interesting still was the fact that, even with our very different backgrounds, it was very similar topics that had made the difference for both of us…

And, most interesting of all, the really powerful techniques that really changed our lives were the simplest ones.

Now, I’ve talked before about how sales people and business owners ask for the “advanced” sales training strategies, rushing headlong into studying “advanced sales skills” when they’re not even covering the sales training basics so I’m not going to say again how important nailing important sales principles and reviewing and practising them regularly is…

I am however going to share with you one of my favourite ever questions…

What would you achieve if you knew you couldn’t fail?

A simple question, and one which is easily overlooked. Don’t make this mistaake. Really thinking about this question and your answers to it could well change your sales results, your career prospects and your life.

I was reminded of the power of this important question this week when one of my readers sent me the following passage…

“Let’s imagine that for one day only, you will be guaranteed success on every single new business call that you make, and you absolutely cannot fail……..

What time would you set your alarm in the morning?
What time would you start prospecting?
What time would you finish prospecting?
How many new business calls would you make?
How long would you take for lunch?
How long would you spend socialising?
How long would you spend in the supermarket?
How long would you spend chatting to colleagues?
How long would you spend on ‘admin’?

Now, compare your answers to the questions above to what you actually did do today.”

You’ve probably seen a question like this before. You may have even thought, “Good question”. Perhaps you were even slightly motivated by it. But you probably moved on and read something else without really benefitting from the inherent wisdom behind this question.

If you want a great day, stop now and take a break. Get a coffee and consider…

How would you spend your time today if you knew you couldn’t fail? What would you do? Who would you prospect? What would you ask of them? What would you achieve? What would you ask for that you’re currently not asking for? Who would you ring who you are currently avoiding? What price would you aim for? What targets would you set for yourself? What would you stop doing? How would you deal with distractions? How would you protect your valuable time?

You get my point.

What are you going to achieve today?

How To Get That Great Sales Job…

I get asked a lot of questions as a sales speaker and sales training consultant and this week I was asked a question by several salespeople and a magazine about how to position yourself to get that sales job in today’s market so I thought that I would jot down my thoughts…

2009 has been a tough year. For many, a very tough year. I have written several sales training articles and reports about what salespeople, entrepreneurs and business owners need to do in today’s economy to succeed but what about salespeople looking for new sales roles? What can they do? How can they help themselves to secure the jobs and careers moves that they want and desire?

  1. Maintain a positive mental attitude.
    Finding the right role in any market requires motivation and to get the best out of yourself before and during your job search you need to focus on maintaining that positivity and ignoring the negativity that many people are displaying.
  2. Have belief.
    Much of your mental positivity, or lack thereof, will stem from your beliefs. Do you believe that you can secure your dream job? Or do you believe that you cannot? Simple beliefs such as these will determine how you feel and therefore how you act. Take time to focus on what you need to believe to succeed and seek out evidence and examples that support those beliefs.
  3. Decide on your perfect company and role.
    Spend some time deciding who the perfect company you’d like to work for would be. Many people do not spend enough time thinking about this and end up in the wrong jobs. It is important that you know what kind of company you want to work for, what kind of people you want to work with and what kind of role you want to do.
  4. Utilize your networks.
    Utilizing your networks is a powerful way of finding the right role. Recruiters always use their networks and the more successful the recruiter, the more extensive their network is likely to be. Finding a new role through your network makes sense as it is likely to be a good fit and you have an immediate “referral”. What’s more, in today’s market many employers are trying to utilize their networks to find suitable candidates to try and save money so you would be daft not to utilize yours.
  5. Take massive action.
    Finding the right role means taking action. To succeed in finding the right role for you today you need to be proactive. Many candidates ask me, “How proactive?” The answer is simple, “Do what it takes?” You need to accept that there may well be fewer jobs and more qualified applicants so take this as a cue to step up to the plate and up your batting averages.
  6. Tailor your CV and application form.
    Every job application should be aimed at winning that specific job. When employers have more choice they are able to pick the best. Make sure that your CV and application form is as good as it can possible be for every role that you apply for.
  7. Do your homework.
    Basic common sense dictates that you should do your homework about the role, the company and the individual interviewing you where possible. Start with the internet and your favourite search engine, move on to sites like LinkedIn, speak to your personal network, read the company website in detail and even consider ringing the company and asking for brochures, missions statements and product details.
  8. Think about how you add value and sell the sizzle and the steak.
    Yes, people want to know what you’ve done, where you worked and what your qualifications are but just as importantly they want to know how you can add value for them and their business. In today’s marketplace, companies tend to be holding back on “headcount” recruitment and filling important “value” based roles. If you can demonstrate how you can add value perhaps through examples of how you added value in previous roles then you will stand out from more mediocre candidates.
  9. Plan & prepare answers to the most likely questions.
    Think about the most likely questions and plan how you will answer them. Think about what you want to convey and how you want to convey it. There is never a second chance to make a strong first impression.
  10. Learn from your interviews and don’t give up.
    In today’s market it is likely that you may well apply for, interview for and fail to get some of the roles that you go for. This is to be expected. How you respond to these setbacks is critical. Don’t get despondent and allow it to affect your next actions and interviews, use it as a learning experience to make your next interviews more successful.

And remember, you make your own luck in this world. Good luck!

Sales Training Tip: Know Your Sales Ratios

When I ask salespeople and business owners what their ratios and conversion rates are, few know. They cannot answer simple questions like…

How many calls do you need to make to get a meeting? How many mail shots do you need to send to get your quota of inbound leads? How many meetings do you need to chair to get a qualified opportunity? What percentage of qualified opportunities will result in a deal? What is your average deal size?

You get the idea.

Only by knowing these ratios and statistics can you know how you are doing. Only by knowing these ratios can you know when they are improving (or deteriorating). Only by knowing these ratios can you reliably forecast the amount of activity (and what activity) you need to do to achieve your targets, your ambitions and your goals.

To improve your sales skills you need a benchmark of how effective they currently are. This benchmark is your ratios.

Many salespeople that I have worked with resent being asked to log and track their ratios feeling that this is “micro-management” and that they should be just left to get on with things…

They are partly right. It shouldn’t be me encouraging them to keep these statistics – they should want to keep them. They should be tracking, studying and leveraging these figures and statistics themselves to ensure that they are on track for the sales results that they crave. They should know them inside out.

Taken from Real World Sales Skills.