I’m pretty busy. If you read my motivational articles, attend my sales seminars or have booked me as a motivational speaker you probably get that. My guess is that you’re busy too. You have a lot to do and probably not enough time to do it. You probably spend a significant amount of time juggling tasks and you may or may not have got your head around social media yet. Social media in business is like everything else… there are early adopters, there are followers and then there are laggers. Which are you?
Whatever you think about it, whether you’ve got your head around it or not social media is not going away. Sure, the players will change, the rules will change and the pitch will be redesigned but the game will still be played. If you’re not on the pitch kicking the ball around then you have no chance of getting selected for the premier league!
We are firmly in the second stage of social media for business now. The early adopters are on board and many others are diving in or at least dipping their toes in the water to have a swim. Some are doing this confidently, some are doing it unconfidently and some are doing it begrudgingly all the time moaning that it’s a “waste of their time.” None the less, the bulk of people are pulling on their boots to have a kick about leaving only a hardcore standing King Canute like on the shore line hoping that the tide won’t come in.
Too late, it already has.
One of the moans I hear about social media is that it can be confusing. That’s true but it needn’t be. At the moment there are a few big players that you need on your team. The relative strengths and weaknesses of these players will vary and some may be more suitable for you than others but they are…
LinkedIn, Facebook, Youtube, Twitter and to a lesser extent perhaps Flickr. This should all be held together by your blog or even (for those wanting to ride a different wave) a lifestream.
You could argue for others but these are the current superstars at the moment and you should have these players in your team or at least on your subs bench. Have you signed them up yet?
Related posts:
- SOCIAL Media… Goodness Me, Isn’t That A Clue?
- Question: “In A World Of Social Media, Is There Any Room For Cold Calling?”
- How Important Is Social Media, An Interview With Chris Norton
- What Happened To My Sales Floor? Are Sales Floors Getting Quieter?
- The Power Of Saying, “I Was Just Thinking About You”…
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