As a sales motivational speaker and author I get to meet a lot of salespeople from a lot of different industries. Some are successful. Some are not. Many are slightly so. I have talked a lot on this blog and elsewhere about what the attributes of sales superstars are and why they stand out from their competition. One of the core habits that all sales superstars have is that they have an efficient and proven method of keeping in touch with and staying updated about their clients and prospects. In today’s competitive and fast-moving world this can be a challenging task and it is one that many salespeople fail to undertake well.
For want of a proven and repeatable contact strategy, Bert tried Ouija. It might have been fun and it might have been easy but it didn’t work. And neither do many of the strategies that I see employed, or should I say “not employed” by sales and business people that I meet! What is your strategy for keeping in touch with your clients and prospects?
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