I’m in Spain this week working on a couple of new sales books and doing a motivational sales talk at a gig in Alicante at the end of the week. As I have a place out here, I thought it made sense to mix some business with some nicer weather and some writing and as usual, I have been nothing but impressed by the work ethic of some of the street salespeople selling bags, sunglasses and trinkets. Annoying as they may be when you are eating your paella or strolling and eating your helados these teams know quite a lot about sales…
Their (very simple but effective) strategy seems to be…
- Find common ground with their prospect, “Hello, you English? Nice country.”
- Build some rapport, “Nice holiday? Lovely weather.”
- Understand the prospect, “What designers do you like?”
- Give advice, “This one look nice on you? Stylish.”
- Be persistent, “What about this one? Looks nice too.”
- Be positive, smile and be upbeat.
- Work hard, stay focused, keep going.
- Ask for the deal, “Cheap price, 30 Euros. You buy?”
Not rocket science I know but not bad advice for anyone wanting to get into sales or wanting to break out from a sales slump either!
Related posts:
- Learn The Art And Science Of Closing And Win More Sales
- 8 More Tips For Confident Cold Calling…
- The Sales Apprentice: Sales Training Tips From The Hit TV Show, Part IX
- The Sales Apprentice 2009: Sales Training Tips From The Hit TV Show, Week 12, The Final
- The Sales Apprentice: Sales Training Tips From The Hit TV Show, Part V
About Gavin Ingham
