Comments on: Question: “In A World Of Social Media, Is There Any Room For Cold Calling?” http://www.gaviningham.com/2009/07/30/question-in-a-world-of-social-media-is-there-any-room-for-cold-calling/?utm_source=rss&utm_medium=rss&utm_campaign=question-in-a-world-of-social-media-is-there-any-room-for-cold-calling Sales training & sales success from motivational speaker Gavin Ingham. Sales books, audios, DVDs, mp3 & seminars. Sun, 05 Feb 2012 11:28:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Emanuel Carpenter http://www.gaviningham.com/2009/07/30/question-in-a-world-of-social-media-is-there-any-room-for-cold-calling/comment-page-1/#comment-218006 Emanuel Carpenter Sat, 24 Oct 2009 23:04:30 +0000 http://www.gaviningham.com/?p=713#comment-218006 Brilliant post Gavin! I recently posted something similar on LinkedIn in my group called "Six-Figure Cold Callers." The bottom line is this, with social media you rely too heavily on the prospect taking action. With cold calling, you take the action, educate, overcome objections, and get a decision. And when done right, you can move your prospects to a logical next step in the sales process and get new business. Haven't we learned from all the companies that bought commercials for the Super Bowl and still failed that advertising to a large amount of viewers doesn't necessarily mean success? I have no problem with social media. However, it seems a lot like free advertising at best to people who may react to what you're selling and may not. And like you say, many companies and not even begun to embrace it. How else will you reach those people? Even if you try to reach them on a one-on-one basis through social media, unless you know them, the message will still be perceived as spam. Perhaps the next wave of software will even be spam filters for social media. Best regards, Emanuel (E.R.) Carpenter Author of the new book "Six-Figure Cold Calling" Brilliant post Gavin! I recently posted something similar on LinkedIn in my group called "Six-Figure Cold Callers." The bottom line is this, with social media you rely too heavily on the prospect taking action. With cold calling, you take the action, educate, overcome objections, and get a decision. And when done right, you can move your prospects to a logical next step in the sales process and get new business.

Haven't we learned from all the companies that bought commercials for the Super Bowl and still failed that advertising to a large amount of viewers doesn't necessarily mean success?

I have no problem with social media. However, it seems a lot like free advertising at best to people who may react to what you're selling and may not. And like you say, many companies and not even begun to embrace it. How else will you reach those people? Even if you try to reach them on a one-on-one basis through social media, unless you know them, the message will still be perceived as spam. Perhaps the next wave of software will even be spam filters for social media.

Best regards,

Emanuel (E.R.) Carpenter

Author of the new book "Six-Figure Cold Calling"

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