“The only thing worse than not reading a book in the last 90 days is not reading a book in the last 90 days and thinking that it doesn’t matter.”
Jim Rohn
When I give motivational speeches and talks at conferences I often ask the audience, “So, hands up if you’re reading a book on sales, business or personal development at the moment.” In an audience of hundreds, usually only a handful raise their hands.
When I then ask, “Hands up if you’ve read a book on sales, personal development or business in the last month” the response is usually little better. Often I finish up by asking, “OK, so hands up if you’ve never read a book on sales, business or personal development” and the response is overwhelming with the vast majority of the audience raising their hands.
Sharpening your mindset, your skills and your competitive edge has always been important but with today’s challenging lifestyles and in today’s difficult economy it is essential. If you want to get and stay ahead of the game you need to read. Everything you could ever want to know about pretty much anything is written down and available for you to read, digest and use to get the results that you want in your life but so few people take advantage of this.
Want to know how to stay more motivated every day?
Read about how experts, sportspeople and business winners have done it in the past.
Want to sell on value not price and get what you’re worth in every sales transaction?
Read and learn how to do it in one of many, many great sales books.
Want to lead and manage your team to unparalleled success?
Read about how those before you have overcome their challenges to achieve uncommon results.
I’m not asking you to become a book worm. You don’t have to become a born again academic. You don’t need to invest hours per day. Even reading consistently for as little as 15 minutes per day could well have profound and far reaching effects in your life and in your business. What’s more, filling your mind with positivity and “I can” every day will help to keep you motivated, positive and up beat too.
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About Gavin Ingham
