Why you must run sales competitions

A well run sales competition can stimulate and motivate both you and your peers like nothing else. Some of you will be lucky enough to work for companies that run great sales competitions. Some of you won’t. But you know what? It doesn’t matter.

Some of the best and most successful sales competitions that I have seen have been set up by the team, for the team. There’s nothing stopping you and your buddies getting together and running your own competitions today!

The best competitions have several key elements present and these include action, excitement, involvement, rewards and fun.

Competitions need to be inclusive, with everyone having an equal shot of winning. If salespeople feel that they have no chance then the competition may well end up demotivating them rather than motivating them!

Elements of your competitions should also be activity based rather than purely performance based. Why? Because you already have a commission structure to reward you for results; your competitions should be linked to the sales behaviours that you need for success.

Copyright Gavin Ingham 2008, extract from Real World Sales Attitude!

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