I don’t know if the rest of you agree but, the obvious difference between a lead generation program and an appointment setting campaign is that a lead generation program stops one step short of setting a qualified appointment. Some clients, involved in a complex sale that requires a vast knowledge of the industry or strong knowledge capital, prefer us to qualify the lead and then hand it over to the client to have an in-depth business discussion and qualify the lead more thoroughly before they actually set a qualified appointment.

What you have to do is Select Target Campaigns: Some of our clients (Tech Company Lead Generation) request that we focus our cold calling to set qualified appointments on a short list of select targets. The Select Target campaign involves calling multiple times collecting information and escalating the qualification process until we set a qualified appointment. For enterprise targets involving a complex sale we can contact multiple decision makers and influencers to schedule a qualified appointment with each executive. All B2B appointment setting campaigns are customized to meet your needs.

The Bottom Line. Would sales increase if your salespeople and agents spent more time with qualified prospects and less time trying to find them? Appointment setting isn’t just a necessity – it’s an essential resource to help capture market share, build your business and achieve your revenue goals.

Here is what we offer, what do you people think in here about this?

* Decision Maker appointments
* You receive every email and communication with prospects (audio recordings)
* (No Shows for you = 0%)
* We have lists of over 25,000 potential prospects in the U.S.
* We can use your CRM list if requested
* Unlike most Lead Gen firms, you can directly call our Bus. Dev. people anytime
* Your account status is done DAILY by Phone not email like our competition
* Fast turnaround of your project
* Cost savings and revenue increase
* Significant improvement in the quality and productivity of your business
* RESULTS

Honestly, every post that you see on the web describes the next BIG methodology when it comes to B2B Lead Generation. At my company Partner Source, which is located in Minneapolis, Minnesota, we approach the Lead Generation subject with science, as it is our business.

You have to have values that you stand by as an organization, Partner Source Values: Our principles define us. We stand for: Qualified appointments, results, performance and quality above all else. Outstanding Client Service is our dedication to responsiveness, consistent and effective communication with no surprises, and always meeting deadlines. Absolute honesty and integrity. Continuous Self-Improvement – the spirit of mastery. Making a difference with each person, every minute, every call, every day. We are dedicated to our client’s total satisfaction.

Glenn Wright
Partner Source Minnesota (B2B Lead Generation)

I did have enewsletters and sending articles though… both of which I prefer. Shows how things move on doesn’t it as I mentioned online networking but I did not specifically mention Twitter or Facebook.

I actually wrote this list as part of a seminar some time before I posted it online.. I do have an updated list that I use as part of one of my programmes where I talk about the 20% of activities that actually produce 80% of the results…

Aaron