Comments on: 98 lead generation strategies to grow your business http://www.gaviningham.com/2008/04/12/98-lead-generation-strategies-to-grow-your-business/ Sales training & sales success from motivational speaker Gavin Ingham. Sales books, audios, DVDs, mp3 & seminars. Wed, 03 Mar 2010 23:54:51 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Interactive Networking With Rex Harris » Leads are PEOPLE, go to the source! http://www.gaviningham.com/2008/04/12/98-lead-generation-strategies-to-grow-your-business/comment-page-1/#comment-195084 Interactive Networking With Rex Harris » Leads are PEOPLE, go to the source! Tue, 05 May 2009 16:42:20 +0000 http://www.gaviningham.com/2008/04/12/98-lead-generation-strategies-for-you-and-your-business/#comment-195084 [...] that provides the KEY ELEMENT that we need to be successful.  That being said, here are a few lead generation strategies that you can use to increase traffic and build a better mailing [...] [...] that provides the KEY ELEMENT that we need to be successful.  That being said, here are a few lead generation strategies that you can use to increase traffic and build a better mailing [...]

]]> By: Automated Leads Online http://www.gaviningham.com/2008/04/12/98-lead-generation-strategies-to-grow-your-business/comment-page-1/#comment-140635 Automated Leads Online Mon, 29 Dec 2008 01:08:40 +0000 http://www.gaviningham.com/2008/04/12/98-lead-generation-strategies-for-you-and-your-business/#comment-140635 Wow... that's quite an exhaustive list! I think you've pretty much covered it. If people would stop whining about the recession long enough to implement some of these strategies, there would be no recession! Aaron Wow… that’s quite an exhaustive list! I think you’ve pretty much covered it. If people would stop whining about the recession long enough to implement some of these strategies, there would be no recession!

Aaron

]]> By: andrew http://www.gaviningham.com/2008/04/12/98-lead-generation-strategies-to-grow-your-business/comment-page-1/#comment-63652 andrew Thu, 22 May 2008 01:33:51 +0000 http://www.gaviningham.com/2008/04/12/98-lead-generation-strategies-for-you-and-your-business/#comment-63652 Hi Gavin, A lot if interesting ideas. I wonder, are business cards so important they are on there twice :) Seriously though, what would you say is the best lead generation strategy for a one man band with zero (almost) budget? Hi Gavin,

A lot if interesting ideas. I wonder, are business cards so important they are on there twice :)

Seriously though, what would you say is the best lead generation strategy for a one man band with zero (almost) budget?

]]> By: Women Internet Marketers http://www.gaviningham.com/2008/04/12/98-lead-generation-strategies-to-grow-your-business/comment-page-1/#comment-59175 Women Internet Marketers Tue, 06 May 2008 19:16:31 +0000 http://www.gaviningham.com/2008/04/12/98-lead-generation-strategies-for-you-and-your-business/#comment-59175 <strong>Blog Carnival April 29th - Our biggest & longest one yet!...</strong> Welcome to the April 29, 2008 edition of internet marketing mentors. This has to be our longest and biggest blog carnival with well over 130 posts covering topics related to internet marketing and all from experts who proudly wear the “inter... Blog Carnival April 29th – Our biggest & longest one yet!…

Welcome to the April 29, 2008 edition of internet marketing mentors.
This has to be our longest and biggest blog carnival with well over 130 posts covering topics related to internet marketing and all from experts who proudly wear the “inter…

]]> By: Issue #7: Thanks from Vida com Esperanca !! at Social Entrepreneurship Today http://www.gaviningham.com/2008/04/12/98-lead-generation-strategies-to-grow-your-business/comment-page-1/#comment-57674 Issue #7: Thanks from Vida com Esperanca !! at Social Entrepreneurship Today Thu, 01 May 2008 12:45:59 +0000 http://www.gaviningham.com/2008/04/12/98-lead-generation-strategies-for-you-and-your-business/#comment-57674 [...] Portnik presents 98 lead generation strategies to grow your business posted at Gavin [...] [...] Portnik presents 98 lead generation strategies to grow your business posted at Gavin [...]

]]> By: Trader http://www.gaviningham.com/2008/04/12/98-lead-generation-strategies-to-grow-your-business/comment-page-1/#comment-55205 Trader Thu, 24 Apr 2008 21:13:24 +0000 http://www.gaviningham.com/2008/04/12/98-lead-generation-strategies-for-you-and-your-business/#comment-55205 Very informative article. Lots of interesting ideas to try. It's hard to keep track of everything so probably best to stick to two or three. Very informative article.

Lots of interesting ideas to try. It’s hard to keep track of everything so probably best to stick to two or three.

]]> By: Wanda Grindstaff http://www.gaviningham.com/2008/04/12/98-lead-generation-strategies-to-grow-your-business/comment-page-1/#comment-54740 Wanda Grindstaff Wed, 23 Apr 2008 18:42:28 +0000 http://www.gaviningham.com/2008/04/12/98-lead-generation-strategies-for-you-and-your-business/#comment-54740 Thanks for a great article. Even the most challenged can find some excellent tips here. Thanks for the service you provide the community. Thanks for a great article. Even the most challenged can find some excellent tips here. Thanks for the service you provide the community.

]]> By: Internet Business Blog Carnival 10th Edition | Internet Business Opportunities | oibo dot org http://www.gaviningham.com/2008/04/12/98-lead-generation-strategies-to-grow-your-business/comment-page-1/#comment-53284 Internet Business Blog Carnival 10th Edition | Internet Business Opportunities | oibo dot org Sun, 20 Apr 2008 07:58:32 +0000 http://www.gaviningham.com/2008/04/12/98-lead-generation-strategies-for-you-and-your-business/#comment-53284 [...] Portnik presents 98 lead generation strategies to grow your business posted at Gavin [...] [...] Portnik presents 98 lead generation strategies to grow your business posted at Gavin [...]

]]> By: SuccessPart2.Com http://www.gaviningham.com/2008/04/12/98-lead-generation-strategies-to-grow-your-business/comment-page-1/#comment-52964 SuccessPart2.Com Sat, 19 Apr 2008 13:44:26 +0000 http://www.gaviningham.com/2008/04/12/98-lead-generation-strategies-for-you-and-your-business/#comment-52964 <strong>a make money blogging carnival - April 18, 2008...</strong> Welcome to the April 18, 2008 edition of a make money blogging carnival. Chelsy Albertson presents Saving Money During College posted at Earn Money - Earning Money From Home, saying, “Dorm Earning has peronal finance advice for college... a make money blogging carnival – April 18, 2008…

Welcome to the April 18, 2008 edition of a make money blogging carnival.

Chelsy Albertson presents Saving Money During College posted at Earn Money – Earning Money From Home, saying, “Dorm Earning has peronal finance advice for college…

]]> By: Gavin Ingham http://www.gaviningham.com/2008/04/12/98-lead-generation-strategies-to-grow-your-business/comment-page-1/#comment-50595 Gavin Ingham Mon, 14 Apr 2008 20:08:55 +0000 http://www.gaviningham.com/2008/04/12/98-lead-generation-strategies-for-you-and-your-business/#comment-50595 Jon Most people do have trouble implementing 7 lead generation strategies. Not surprising really given most people struggle to implement 5 and some even less than that! The secret is to find the ones that work for you whilst remaining flexible to the other options that are out there. Changing markets mean changing strategies are required. Some strategies work well in some markets and some situations and not others. Some of the ideas on this list I have not used personally and I could never see myself using either... but I know people who do, and successfully too. The right strategies for you will not only depend upon your product, your target market and your business sector but also on you and what suits your approach, style and business model. If you split your business into on and off line strategies we are only talking about 3.5 strategies for each here. Add to that the fact that many very effective strategies are quite low maintenance and you're onto a winner... Let's say for example that you decided to adopt online strategies of sending e-newsletters, creating a free downloadable resource, PPC and blogging - that's 4 already! If you then focused on networking, creating a referral process and employing direct mail that would be your 7! PPC and the downloadable resource are low maintenance. Once they are set up there is very little to do. For an example of a free resource join my newsletter and get the free audio. Your networking strategy might be go to a handful of targeted industry events per month (or one good one!). You're probably at these anyway so little effort there! One person could look after the direct mail and someone else the blogging and e-newsletter... That would leave someone to focus on referrals... and once you have a process in place you could automate this online and build it into your existing face to face process offline. So in answer, yes I think you could make it very hard but you could also make it relatively painless too. I guess the question has to be, how would your business benefit if you did? Hope that helps. Gavin Jon

Most people do have trouble implementing 7 lead generation strategies. Not surprising really given most people struggle to implement 5 and some even less than that!

The secret is to find the ones that work for you whilst remaining flexible to the other options that are out there. Changing markets mean changing strategies are required. Some strategies work well in some markets and some situations and not others.

Some of the ideas on this list I have not used personally and I could never see myself using either… but I know people who do, and successfully too.

The right strategies for you will not only depend upon your product, your target market and your business sector but also on you and what suits your approach, style and business model.

If you split your business into on and off line strategies we are only talking about 3.5 strategies for each here. Add to that the fact that many very effective strategies are quite low maintenance and you’re onto a winner…

Let’s say for example that you decided to adopt online strategies of sending e-newsletters, creating a free downloadable resource, PPC and blogging – that’s 4 already!

If you then focused on networking, creating a referral process and employing direct mail that would be your 7!

PPC and the downloadable resource are low maintenance. Once they are set up there is very little to do. For an example of a free resource join my newsletter and get the free audio.

Your networking strategy might be go to a handful of targeted industry events per month (or one good one!). You’re probably at these anyway so little effort there!

One person could look after the direct mail and someone else the blogging and e-newsletter…

That would leave someone to focus on referrals… and once you have a process in place you could automate this online and build it into your existing face to face process offline.

So in answer, yes I think you could make it very hard but you could also make it relatively painless too. I guess the question has to be, how would your business benefit if you did?

Hope that helps.
Gavin

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