The Bruce Lee Sales Training Academy

"The successful warrior is the average man, with laser-like focus."
Bruce Lee

I guess you all know who Bruce Lee was… probably the most famous martial artist that ever walked the earth. Like many film stars who died young and under slightly suspicious circumstances Bruce Lee’s appeal and fame has outlived him and will continue to do so.

I’ve been a bit of a Bruce Lee fan for years now but not necessarily of his films per sae. When I was younger I was really into martial arts and read a lot of books on and by famous martial artists. Bruce Lee intrigued me. Most commentators talk about his charisma on screen or his famous moves but that wasn’t what intrigued me. What intrigued me was his focus. He was famous for it.

Bruce Lee lived and breathed martial arts. He trained for hours every day. He read every book that he could get his hands on. He talked to and sought out experts to learn from. With friends he talked about martial arts for hours and hours, day in and day out. He even designed, wrote and tested out his own martial arts system, Jeet Kune Do, which lives on and is taught around the world until this day.

So what’s my sales training point…

It’s easy to write off sales superstars as having charisma or as being lucky and maybe some of them do have these things. But neither of these attributes are things which are inside of your control. Far more important however is focus which you do control 100%. Maybe changing your habitual levels of focus isn’t easy but it can be done. Here’s some sales training thoughts for helping you to focus…

How focused are you? No seriously! How focused are you right now on a scale of 1 to 10. Most salespeople are not focused enough. Sales superstars are focused 100% on the job in hand when they’re selling.

How much time do you spend focusing on improving? When did you last read a sales book? How many sales experts who sell more than you do you spend time with? Which areas of your sales have you been working on recently? How can you get a group of friends together to mutually improve your sales?

Don’t wait for your manager, or me or your luck to change…

Had Bruce Lee been a sales training expert he would probably have said, "Being a sales superstar does not happen by chance. It requires hard work, commitment and focus."